The more technology advances, the more human value is called into question.
AI is evolving rapidly. Before long, it may judge more accurately than humans, solve problems faster, and think in ways too complex for humans to understand.
When that day comes, what kind of relationship will humans build with AI? What led me to this question was the relationship between orcas and humans.
Orcas stand at the top of the marine ecosystem. They are highly intelligent, cooperate with their pod, and even hunt animals larger than themselves. Their abilities are overwhelming in the natural world.
Yet some orca populations are on the brink of extinction. Behind this lies the change in their habitat caused by human activity.
Being strong is not the same as being able to survive. However great one’s abilities, one cannot always protect, by one’s own power alone, the environment needed to live.
Humans have the power to threaten the orcas’ environment, and at the same time the power to protect it. What matters, I believe, is what we choose to use our power for.
AI, too, will greatly change human work and the shape of society. That is why I believe we should not make the advance of AI itself our goal, but ask how far that technology can expand the potential of people and companies.
I believe that the more technology advances, the more valuable it becomes to do what only humans can do, and to hold on to what humans should value.
Starting from marketing, Digimarl expands the potential of our clients and turns that potential into concrete results.
By combining human creativity and sensibility with the power of data and AI, we work alongside our clients from drawing up strategy through execution and improvement. In this way, we extend our clients’ marketing capabilities and accelerate the growth of their businesses.
To that end, we ourselves will not fear change, and will keep learning, taking on challenges, and evolving. We want to move forward with companies that pursue ambitious goals, and to remain the partner they keep choosing.
Maximize the potential of companies and advance industries.
Digimarl Co., Ltd.
CEO Kazuhiro Hosoda
